2018 HR Symposium

The Rise of Character-Driven Organizations & The Impact on Business Success: April 5, 2018

2018 Morning Keynote

Rusty Rueff

Rusty Rueff is an active advisor and board director for venture-backed start-ups and philanthropic causes. He was appointed to the President's Advisory Committee for the Arts under President Obama, and he served as Coordinating National Co-Chair for Technology for Obama (T40) for Obama's reelection. He is also the former chairman of the GRAMMY Foundation. Rusty was also CEO at SNOCAP, Inc. and EVP of HR at Electronic Arts. He also served at PepsiCo and United Technologies. Rusty a corporate director of Glassdoor and Runcoach. He serves as Board President and a Trustee of the American Conservatory Theater in San Francisco. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business.


At a Glance

New in 2018!


Going Beyond Emotional Intelligence: The Importance of Character in Business


We're switching it up a bit this year and adding a second keynote presentation during the lunch portion of our event. Don't worry, we'll still feed you amazing food, and you will still have plenty of opportunities to network and chat with your colleagues. We're just swapping out the networking "topic tables" this year for a presentation you will not want to miss!


Amy Swenson, EVP and Leadership Character Strategist from KRW International, will lead the discussion "Beyond Emotional Intelligence: The Importance of Character in Business" where she will share groundbreaking "Return on Character™ (ROC)" research that definitively proves the connection between leadership character behavior and profitability, employee engagement, and risk. 


The coolest part is that you will play a key role in this thought-provoking discussion. Prior to the event, you will receive a little bit pre-work in the form of a useful character assessment. Be sure to fill it out before the event! Amy will use that invaluable data to shape the discussion and share key frameworks to help you identify your own character reputation, as well as helpful constructs to better engage your leaders in a discussion around character.


So not only will you gather career-changing information and participate in the discussion, you will also walk away with a customized toolkit just for you. We hope you stay for this amazing learning opportunity. 

© 2019 by HR Symposium of the Bay Area

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